Worldwide Site Redesign
A large website redesign spanning 4 different languages, involving the use of an off-shore development team, and ultimately providing worldwide visibility—and new life—to a pharmaceutical skin care company.
Stiefel (A GSK Company)
Conceptual & Production Designer
The global dynamic of this project created the need for a design solution that would display many languages accurately and consistently. The design direction necessitated the inclusion of warm color washes as well as global branding elements, and subtle texture to help the viewer “feel” the site’s interaction.
A crucial part of this project’s success was the early development of front end implementation guides that we built for the overseas development team. They made the difference between a average markup and a pixel-perfect execution.